LED display screens have become the new favorite of outdoor advertising media
Currently, outdoor LED displays are increasingly favored by advertisers and audiences due to their unique creativity, high-definition multi angle vision, and large-scale interaction functions. Their radiation range is gradually expanding from first – and second tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen to third – and fourth tier cities.
1、 Energy saving starts from now, with a digital billboard that automatically shuts off power
In order to raise public awareness of energy conservation, JWT has customized a digital billboard in London, which consists of a simple circuit diagram and a Kit Kat chocolate style switch. As the clock struck 8:30, the Kit Kat on the circuit suddenly broke into two parts, and the poster’s power was turned off. Coinciding with the turning off time of the lights on the tower bridge, this perfect linkage gives people the illusion that it has turned off the power of the bridge.
2、 The menu icon transforms into a weather forecast and is displayed on the LED screen
Recently, McDonald’s, which prefers outdoor advertising, has taken another big step: using real-time data from the weather bureau on LED screens to bring new vitality to the unpredictable weather. An unpackaged burger represents the sun, and a sunny day is perfect; And a flip down of French fries means it’s raining, remember to bring an umbrella when you go out; The French fries dipped in tomato juice vividly depict the temperature condition; Smoking coffee is naturally cloudy. A total of 8 different icons were designed to display the changes in April weather.
3、 Digital empowerment, more flexible dissemination methods
With the successful deployment of digital led outdoor networks on a large scale, continuous breakthroughs in LED display technology, and the addition of new methods and technologies such as live streaming, multi screen broadcasting, screen packaging, and interaction, the multi-dimensional needs of outdoor large screens have been flexibly met, making up for the monotonous and simple operation of conventional outdoor media demands.
4、 Touchable small pitch LED for better interactive experience
Not only that, many outdoor display products of screen companies are also beginning to lean towards interactive technology. Recently, screen companies in the industry have launched COB small pitch LED systems that are touchable and writable, using infrared scanning multi-point technology to achieve smooth multi-point touch effects. The effective touch area can be customized according to users’ actual needs, opening up a new experience of “human-computer interaction” in the field of large screens.
At present, outdoor LED screens are at the forefront of development, and we should seize this historical opportunity. We hope that outdoor LED screens can become a beautiful scenery and symbol of urban culture, and even a key node in the inheritance of urban culture, rather than a stumbling block.
