Comparison between outdoor LED display advertising and traditional outdoor advertising
The relatively ancient outdoor advertising models (such as single column advertising, lightbox advertising, bridge advertising, three sided flipping advertising, etc.) no longer meet the needs of users, and traditional outdoor advertising has caused visual fatigue. Outdoor advertisers have to follow the pace of technology, which has led to the emergence of outdoor LED display screen advertising. So, what are the advantages of it over traditional outdoor advertising?
(1) Strong ornamental value
Traditional advertising forms can only be expressed through graphics and text, and lack creativity, making it easy for people to forget; LED display screens are usually set up in public places and transportation arteries with high pedestrian traffic, attracting active attention from viewers through intuitive, visual, and vivid advertising forms. They have a wider range and are more mandatory for viewing than traditional media.
(2) Convenient and fast
Traditional advertising is not as convenient as LED display screens in terms of information dissemination. Every time a traditional advertisement publishes information, it has to redesign and replace the entire advertisement, which requires labor costs and is time-consuming and labor-intensive; LED display screen manufacturers only need to connect their advertisements to the computer through data cables or wireless communication methods. With simple settings on the computer, they can be used to publish advertising content, which is both convenient and fast.
(3) Unrestricted
Traditional advertising forms have limited content and cannot fully express the advertising content; And LED display screen advertisements, operators and publishers can update the content of LED display screen advertisements at any time, just by operating and controlling the computer, and the update process is not limited by other external conditions.
